• THE ULTIMATE MUSIC MARKETING LAUNCH KIT

    Launch your next music project! This FREE digital launch kit includes everything you need to plan and build a complete, cutting-edge music marketing strategy for your next album, single, or EP release. Includes step-by-step launch plans, marketing guides, worksheets, templates, calendars, and budget templates used by music marketing professionals.

     

    BONUS: Includes FREE access to a private Telegram group chat to network with other music bizzers. Also includes lists of over 150+ tools and resources loved by today's top music marketing pros. Built on Notion, your all-in-one solution for yourself or your team.

     

    Take action. Get it now.

  • TIME TO LEVEL-UP

    Built for everyone - independent artists, artist managers, and record labels.

    Includes worksheets, templates, and everything you need to launch your next music album, single, or EP.

    The Ultimate Music Marketing Kit + FREE Access to Private Telegram Chat Group

    The Ultimate Music Marketing Kit + FREE Access to Private Telegram Chat Group

    0.00
    Please note: This is a digital-only product. Click "I WANT IT NOW" and then click the shopping cart in the top-right hand corner to complete checkout.

    After you purchase, you will receive a link to the Notion dashboard via email. From there, you are free to view The Ultimate Music Marketing Launch Kit or duplicate the entire dashboard into your own Notion account. Notion is free and easy to use.

    Once you complete the sign up, you will receive the link to the private Telegram Music Marketing Chat Group.
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  • What do I get?

    Everything you need to build a complete, cutting-edge marketing strategy for your upcoming album, single, or EP.

     

    MARKETING MASTERY

    Master the Fundamentals

    Master music marketing fundamentals and successful techniques to maximize fan reach, fan acquisition, engagement, and superfan monetization using paid, earned and owned media channels.

     

    PLAN YOUR STRATEGY

    Everything You Need to Plan Your Release

    Use pre-release, release week, and post-release checklists to plan your upcoming album, single, or EP release. Set goals and track your results.

     

    GROW YOUR FANBASE

    Fire Up the Growth Engine

    Master the elements of growth marketing and learn how the pros use multivariate testing and experiments to find out what truly works.

     

    15+ TEMPLATES

    Build Your Own Marketing Plan and Budgets

    Build your own customizable marketing plans, release budgets, social media calendars, advertising schedules, sales and streaming reports to keep your release organized, on-time, and within budget.

     

    10+ WORKSHEETS

    Build Your Own Strategic Marketing Engine

    Over 10+ worksheets included will walk you through the same strategic planning used by music marketing professionals. Master the elements of release planning, superfan engagement, and more.

     

    OVER 150+ TOOLS AND RESOURCES

    What tools do the music professionals use?

    Access my personal list of over 150+ tools, resources, and reading lists to level-up your marketing efforts. Used by today's top music marketing pros.

  • INCLUDES EVERYTHING LISTED HERE

    Table of Contents

    I. INTRO

    1. START HERE: Hello from Jesse
    2. THEN GO HERE: A Brief Overview of the Ultimate Music Marketing Launch Kit
    3. AND, FINALLY: Duplicate this kit into your own Notion account and start editing

    II. TRADITIONAL MARKETING FUNNEL

      1. Elements of Reach
      2. Elements of Acquisition
      3. Elements of Engagement
      4. Elements Monetization

      III. TYPES OF MEDIA

        1.  Paid Media
        2.  Earned Media
        3.  Owned Media

        IV. GROWTH MARKETING

          1.  Elements of Growth Marketing
          2.  The Viral Loop
          3.  Multivariate Testing
          4.  Fan Retention
          5.  Experiments Worksheet (WORKSHEET)
          6.  Experiments Tracking (SPREADSHEET)

          V. RELEASE PLANNING

            1.  Phase 1: Pre-Release
              1.  Pre-release Goals 
              2.  Pre-release Worksheet (WORKSHEET)
              3.  Pre-release Marketing Checklist
            2.  Phase 2: Release Week
              1. Release Week Goals 
              2. Release Week Worksheet (WORKSHEET)
              3. Release Week Marketing Checklist
            3.  Phase 3: Post-Release
              1.  Post-release Goals 
              2.  Post-release Worksheet (WORKSHEET)
              3.  Post-release Marketing Checklist

            VI. TEMPLATES, CALENDARS, AND REPORTS

              1.  Ultimate Marketing Plan Template - Albums, EPs, and Singles
              2.  Marketing Budget Template
              3.  Email and Social Media Calendar Template
              4.  Key Project Dates Template
              5.  Advertising Schedule Template
              6.  Social Media Tracking Report Template
              7.  Sales Report Template
              8.  Streaming and Playlisting Tracking Template
              9.  Key Contacts Template

              VII. ASSET LIBRARY AND RELEASE TOOLKIT

                1.  Key Creative Assets
                2.  Marketing Assets
                3.  Advertising Assets
                4.  Social Media Assets
                5.  Publicity Assets
                6.  Production Assets

                VIII. MARKETING WORKSHEETS

                  1.  Tour Marketing Worksheet
                  2.  Direct-to-Consumer Worksheet
                  3.  Superfan Marketing Worksheet
                  4.  Ultimate Reach Worksheet
                  5.  Ultimate Acquisition Worksheet
                  6.  Ultimate Engagement Worksheet
                  7.  Ultimate Monetization Worksheet
                  8.  Brands and Sponsorships Worksheet
                  9.  Ultimate Sales Worksheet
                  10.  Merchandise Worksheet
                  11.  Publicity Worksheet
                  12.  Radio Worksheet
                  13.  Giveaways and Sweepstakes Worksheet

                  IX. READING LISTS, RESOURCES, AND TOOLS

                    1.  Favorite Resource Database
                    2.  Favorite Blogs and Newsletters Database
                    3.  Favorite Tools (over 150+ tools used by music marketing pros!)
                    4.  Favorite Books
                  1. Who made this?

                    Hi, there. It's Jesse.

                     

                    I've been in the music industry for over twenty years. Many of you know me. Many of you probably don't. But I've held marketing positions within major record labels, indie record labels, major brands, and artist management companies. I've run my own digital marketing companies, record labels, and artist management firms. And I've handled the marketing for a wide-variety of top-selling RIAA-Certified PLATINUM and RIAA-Certified GOLD music and entertainment products. Working with creators has been a highlight of my life.

                     

                    Recently, I left a small artist management company to launch my own investment fund. My fund primarily invests in CPG and Crypto projects. However, I'm sometimes asked to consult and advise on various music projects. While I am flattered, I don't consult and I can't possibly help everyone who asks. So I put together this free kit to hopefully get folks started without me.

                     

                    The Ultimate Music Marketing Kit is just that - an attempt to help as many people as possible. This is why I made it free. I want to share a few things that have worked for me and hopefully you can take what you need, ignore what you don't need, and run with it. It's definitely not for everyone. But if it's for you, I hope you are able to extract something valuable. As they say, your mileage may vary.

                     

                    As a companion to the Ultimate Music Marketing Launch Kit, I've also put together a private Telegram group chat for everyone. After you access the kit, make sure and jump into the Telegram group and network with other music bizzers - ask questions, share your own insight, and continue your music business journey.

                     

                    Like most creative projects, this thing will likely have a beginning, a middle, and an end. This is a work-in-progress. I will continue to update it from time-to-time and add additional insight as needed. If things work, I will add additional topics or resources. And if they don't work, I will remove or tweak as needed. If you have feedback or questions, please email me directly at jesse@yoyoplex.com. I'm here to help, but hopefully you won't need me.

                     

                    Finally, if you know of anyone else who might be able to benefit, please feel free to share the site or invite them into the Telegram chat group.

                     

                    I wish you well on your journey.

                     

                    You've got this.

                     

                    -jesse

                    Jesse Atwell

                  2. Is this really FREE?

                    Yup.

                  3. Built on Notion

                    What is Notion? Notion is the the all-in-one tool for yourself and your team. Notion is free and easy to use. After you buy, you will receive a link to access the Ultimate Music Marketing Launch Kit on Notion. From there, you are free to view the entire kit or duplicate it into your free notion account. Instructions included!